Founder & CEO
Grégoire Aubineau
Built his own signal-based prospecting software: the method was born from his practice. He runs it day to day: detection, messages, follow-ups.
Your direct contact, from kickoff to reporting.
B2B prospecting powered by buying signals
Your next clients,already onyour calendar.
They just raised a round ? We caught it.
Trame detects companies entering a buying phase and reaches out at the right moment. You receive qualified meetings, straight into your calendar.
30 minutes with Grégoire · no commitment
1 · The signal
2 h ago
Hiring 3 sales reps
Manufacturing SME, 80 staff
Buying window open
2 · The meeting
Tuesday, 10:00
Discovery call · 30 min
Signal and brief attached
The signals we watch
HiringHiring spreesReposted job adsNew decision-makersPromotionsJob changesFunding roundsMergers and acquisitionsTool changesVisits to your websiteLinkedIn engagementPost reactionsLinkedIn keywordsCompetitor connectionsCompetitor reactionsBuying intentProduct launchesAwardsNew partnershipsOffice openingsSite closuresCost cuttingSecurity incidentsLawsuitsCustom signalsBusiness pressBODACC gazetteCompany websites
01 · The method
From detected signal to delivered meeting, hand-stitched.
- 01Signal
Signal detection
Continuous monitoring of French companies: funding rounds, hiring sprees, tool changes, executive appointments. We show up within days of the signal, before your competitors.
- 02Score
Scoring every company
Each company is scored against your ideal customer profile: size, industry, growth, context.
- 03Decision-maker
Enrichment down to the decision-maker
We identify the right decision-maker and their direct contact details: verified email, LinkedIn.
- 04Message
A message written for them, proofread by Grégoire
Every message is written for the prospect, references the detected signal, and is proofread before sending. Zero mass spam.
- 05Meeting
Conversion into meetings
Email, LinkedIn and phone depending on the engagement, and smart follow-ups, all the way to a booked meeting.
What you receive
A meeting on your calendar, with the detected signal and a full brief.
02 · The engine
A detection engine, not a directory.
Under the hood: the data infrastructure of modern outbound teams, tuned to your target market and operated by hand by Grégoire.
10 M+
professional contacts identified, with their role and profile
15 d
maximum signal freshness, news streams in continuously
100+
data providers queried in a waterfall, down to the verified email
Coverage figures published by our specialist data providers.
03 · Why signals
Arriving at the right moment changes everything.
the edge
74 %
The first seller to frame the buying vision wins the deal three times out of four.
74%
first to arriveeveryone else
You don't need a better pitch than everyone else: you need to get there before them. And that is a matter of timing.
Forrester Research
the window
100 days
A new decision-maker commits 70% of their budget within their first 100 days.
70%
first 100 daysrest of tenure
A new appointment is a short window. It is exactly the kind of signal Trame monitors continuously.
UserGems
the proof
×2.4 replies
A genuinely personalised email gets 2.4 times more replies than a template.
Real personalisation17%
Generic email7%
And genuine personalisation needs a real fact. That is what the signal provides: 'you are hiring three salespeople', not 'I hope this email finds you well'.
Woodpecker · 20M+ emails analysed
the edge
74 %
The first seller to frame the buying vision wins the deal three times out of four.
74%
first to arriveeveryone else
You don't need a better pitch than everyone else: you need to get there before them. And that is a matter of timing.
Forrester Research
the window
100 days
A new decision-maker commits 70% of their budget within their first 100 days.
70%
first 100 daysrest of tenure
A new appointment is a short window. It is exactly the kind of signal Trame monitors continuously.
UserGems
the proof
×2.4 replies
A genuinely personalised email gets 2.4 times more replies than a template.
Real personalisation17%
Generic email7%
And genuine personalisation needs a real fact. That is what the signal provides: 'you are hiring three salespeople', not 'I hope this email finds you well'.
Woodpecker · 20M+ emails analysed
And mass cold email? 3 to 8% reply rates on average, across tens of millions of emails analysed. It is exactly what Trame refuses to do.
Woodpecker · Backlinko
04 · References
They trusted Trame with their prospecting.
01 / 03 · Since September 2026
“Grégoire supported Adesty's entire prospecting effort, and it truly changed the way we work. He reworked our approach from A to Z: who we target, what message we send and when. We gained clarity, and our campaigns are far more effective than before.”
Lucile Pujol
CEO & co-founder, Adesty
lemlist campaigns built and optimized
Targeting, sequences and enrichment reworked
Prospecting approach rebuilt from A to Z
05 · The founder
No middleman between you and your campaigns.
Your campaigns are not handed off to a junior: Grégoire frames them, proofreads them and follows them, and he is the one who picks up the phone.
06 · Services
Three ways to fill your calendar.
Every engagement is quoted after a first 30-minute conversation.
On the phone
Cold calling
We call your prospects for you and book the meetings in your calendar.
- Targeted list: companies, decision makers and numbers to call
- Script written with you, refined call after call
- Call reports and confirmed meetings
On quote
Email, LinkedIn and phone
Multichannel prospecting
We build and run your campaigns, from targeting to the meeting.
- Buying-signal targeting and enriched contacts
- Email and LinkedIn sequences written and proofread before sending
- Warmed-up sending inboxes, regular reporting
On quote
Already prospecting
Prospecting audit
We review your whole prospecting setup and tell you what to fix, or fix it for you.
- Deliverability: domains, inboxes and warm-up
- Targeting and sequences reviewed, rewritten if needed
- Written report and debrief, you keep control
On quote
In every
engagement
Kickoff framing workshopTargeting defined with youMessages proofread before sendingRegular check-ins with Grégoire, your direct contact
07 · FAQ
The direct questions.
With short answers. For everything else, that is what the free 30-minute intro call is for.
What is a buying signal?
An event showing that a company is entering a buying phase: a funding round, hiring, a tool change, a new executive appointment. It is the right moment to reach out, before your competitors do.
What counts as a "qualified meeting"?
A booked meeting with a decision-maker matching your target market, delivered with the detected signal and a full brief. It is a real meeting on your calendar, not a promise of a signature.
Who writes the messages?
Every message is written for the prospect and proofread by Grégoire before sending. Technology helps, a human decides.
Which channels do you use?
Email, LinkedIn and phone. Cold calling engagements run on the phone; multichannel prospecting combines all three.
How soon do the first meetings arrive?
The first campaigns go out about 5 weeks after signing. That delay is not idle waiting: a dedicated sending domain must be warmed up for a little over a month so your messages land in the inbox rather than in spam. We buy it and start warming it on signing day, while the framing workshop and the writing move forward in parallel.
Is there a commitment?
The length of the engagement is set in the quote, written after a first 30-minute conversation. Every engagement is quoted: we have no public price list.
08 · What now?
Let's talk about your prospecting, concretely.
30 minutes, free: we look at your target market, the signals that matter for it, and what a Trame campaign would deliver for you.